THE PAPER MONSTER: TMD Practice Management Manual (CD & Manual) is by Charles Holt, DDS. Because the amount of paperwork required by a TMD practice can become a "paper monster," this manual is to save you those battles. This (2003) text includes 95 pages of forms, letters and reports for TMD doctors. An invaluable tool for new TMD practices. Includes: Examination & consultation: New Patient Packets, examination forms, re-evaluation forms, informed consents, routing forms, sample schedules Forms: patient records, patient handouts, medications, Phase I & Phase II information, physical medicine, splint care, post-arthroscopy rehab Correspondence: predetermination letters, referral letters, narratives, insurance Sample reports: dictated & pre-written Medicare: physician fee schedule, newsletter, limitation of liability, financial form Physician Lecture Handouts: TMJ exam information, hints Item #   Price   Qty. B198A $89.95

FROM A GENERAL PRACTICE TO A TMD LIMITED PRACTICE (2006 - Manual & CD Set) by Sid Holleman, DDS is a 103 page soft cover manual with a CD of sample office forms/letters that can be downloaded. He gives you a thorough, detailed plan for the successful transition to that limited TMD practice you've always wanted. An excellent compilation of what works and doesn't work so you do not have to reinvent the wheel. Chapters include: The successful general practice - heaven on earth? Where the land mines are buried Your new limited TMD practice To limit or not to limit .that is the question Practice management tips Early planning Marketing plan Office forms & letters Item #   Price   Qty. B154 $124.95

POWERFUL MARKETING MASTERS FOR YOUR TMD and/or SLEEP PRACTICE (master physician letters & forms). Get ready for a mail marketing campaign to physicians to gain referrals! This is a CD and manual with over 60 unique, editable letters and forms already written for you to achieve the external/internal marketing results you want! This easy-to-use package enhances your practice, builds your image and saves you writing time. Content is written with flare and creativity by Sharon Carr and Jesse Jacobs, DDS. Gain the attention your TMJ correspondence needs! Mail merge is already in the program to personalize each letter. Tested and proven effective! Letter masters are in Microsoft Word format and include: Physician referral letters; ENT's, PhD's, DC's, MD's, etc. Attorney referral letters Press releases for different occasions Newspaper press releases Thank you to referring doctors Patient questionnaire, thank-you's, welcome letter Splint instructions/Symptoms checklist/Self-Help Information Item #   Price   Qty. M023 $595.00    Myo-tronics and BioResearch equipment owners: special additional TMD letters are also available that explain jaw tracking and JVA/sonography. Only available with purchase of M023: Marketing Masters. Item #   Price   Qty. M023A $125.00    Sleep Physician Letters are also available as follows: a. Purchase with Powerful Marketing Master Letters, cost for addt'l sleep letters/forms is $125 Item #   Price   Qty. M113 $125.00    b. Purchase the Sleep Letters only for $275. Item #   Price   Qty. M113 $275.00    Includes: Physician letter to gain referrals; Physician letter with pharyngometer; TMD/Sleep physician letter with computerized equipment & pharyngometer; Welcome letter to Sleep Patients; CPAP intolerance consent form for airway appliance. NOTE: You can also request special referral letters custom-made by Sharon for $90 each!

ON HOLD SYSTEM ...because you are what they hear! An ON HOLD system turns your phone into a powerful marketing tool! Instead of dead space which is proven to anger callers, let them hear about your practice and the services you offer. Messages mix voice & music to enhance your image & keep callers interested. Professional system with digital technology provides trouble free service. Each message is customized to fit your individual practice and we help formulate the script and topics especially for you. Professional script writers prepare your custom script & fax it to you for approval A professional voice talent records your script and mixes it with the music of your choice With the finished production, you begin enjoying the benefits of the best ON HOLD system available System includes: A digital playback unit with a flash memory Two custom 4-minute productions to highlight your practice uniqueness One 4-minute generic production (general info about your practice; location, hours, specialties) A 3-year full replacement warranty ON HOLD tells patients about your services and credentials which builds your practice every minute of every day! This package includes two productions. "Thanks so much for your help in writing/customizing our ON HOLD messages and for your marketing advice. You are a peach and a great resource for us docs and our patients." - Robert Giswold, D.D.S. Item #   Price   Qty. M051 $850.00    Already have an ON HOLD system, or just need an additional message? Additional productions are available for only $275!

The Physicians Marketing Handbook (PMH) This 200-page handbook by G. Lee Ostler, DDS ('07)is a complete guide to building professional referral relationships with physicians. Its purpose is to teach how to market to health professionals. It discusses periodontal disease and the oral systemic connection and includes a 100-page Supplement that focuses on how to get referrals for TMD/Headaches and Dental Sleep Medicine/Sleep Apnea. This is an excellent resource guide to understanding how to establish a professional referral marketing program in a dental office. Item #   Price   Qty. M114 $198.00

The Physicians Marketing Handbook - Complete Package by G. Lee Ostler, DDS ('07). This a complete guide to building professional referral relationships with physicians. Its purpose is to teach how to market to health professionals. It discusses periodontal disease and the oral systemic connection and includes a 100 page Supplement that focuses on how to get referrals for TMD/Headaches and Dental Sleep Medicine/Sleep Apnea. This is an excellent resource guide to understanding how to establish a professional referral marketing program in a dental office. Includes: 200-page Handbook with 100-page Supplement Audio CD containing same information* 60 minute DVD seminar on "How to Market the Oral System Connection & Build Professional Referral Relationships". This was recorded in front of a dental audience. "The Science Behind Inflammation" - a 37 minute narrated PowerPoint presentation on CD* Scientific Bibliography with 300 pages with 1,000 scientific references with abstracts and online addresses for sourcing. It's divided into Perio Oral-System, TMD/TMJ and Sleep Apnea and categorized by research tyopic. Comes in a 3-ring binder with divider tabs. References are from peer-reviewed scientific journals. No conclusions are made. No editorial or commentary is offered* This package is regularly $349, but we're offering it as a special INTRODUCTORY OFFER for just $299.00! Don't miss out! Item #   Price   Qty. M115 $299.00

PROFITABLE MARKETING & PRACTICE BUILDING for TMD/ORTHO PRACTICES This 4th Ed marketing manual is by Sharon Carr, marketing speaker, and consultant. Manual of 200 pages is 8-1/2 x 11 and in (2) sections; Section I is on Marketing Techniques, Section II is on Practice Management. This step-by-step marketing manual is unique and the only information of its kind exclusively for TMJ and Ortho practices. Content offers "how-to" steps that are "proven" for: A complete Direct Mail program with easy to use instructions Newspaper ads and copy already written for you Choices of methods to build your TMJ practice for internal and external marketing: Free articles/columns radio, TV, health fairs Saving money on advertising, yellow pages, etc. Telephone techniques and scripts Easy physician referral methods New sample letters and forms Finding and hiring new staff / Training Writing your own practice brochure Practice management; time, stress, customer service, team management Item #   Price   Qty. B328B $149.92

THE MEDICAL INTERVIEW: The Three-Function Approach 2nd Ed. is a 2000 soft cover book by S. Cole, MD & J. Bird, Psych. It is all about effective communication with patients. This unique learning tool contains 295 pages. Designed to help you progressively master the skills of communicating with your patients. The systematic approach leads you from the simplest framework of an interview toward your own development of an intricate interpersonal style. Two-color design highlights key points in the text. Features: A concrete set of skills for each of the 3 core functions of the interview Emphasis is on tasks, behaviors and skills A clear, simple writing style makes content easy to read & understand Case examples & actual interview questions Handling language & cultural barriers, elderly patients, etc.                                                                                 AACP Pain Institute Required Reading Item #   Price   Qty. B149 $39.95

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